'Biggest Loser' comes to Buffalo

Snyder Corp., a Buffalo-based hospitality and transportation company has signed a deal with "The Biggest Loser" and Fitness Ridge Worldwide to build a "Biggest Loser" resort at its Beaver Hollow Conference Center.  Fitness Ridge has resorts in Utah and Malibu, California that replicate NBC's popular weight-loss game show, and Snyder Corp. is looking to expand its center with a health and wellness component, so the "Biggest Loser" was a perfect solution.

This new resort will include a fitness complex, luxury spa, indoor pool, and deluxe cabin accommodations.  It will also incorporate miles of hiking trails throughout the beautiful natural environment they have already at the Beaver Hollow Conference Center property. 

The "Biggest Loser" resort is expected to create about 200 jobs in the area.  Not only does it create jobs but there is an added economic impact of the tourist dollars the resort will draw in being so close to Canada, which has a very strong viewership of "The Biggest Loser."  This will directly affect the economy of the area.  Not only will the draw of the resort bring in a lot of revenue for the company but other companies around the area will benefit as well.  This will drive up the demand for products at local grocery stores or shopping areas around the resort because more tourists will be attracted to the area and will probably venture around the area.

 I do believe however the price of attending the resort will be quite high.  According to the demand and supply curve, if the demand increases (more people wanting to come to Beaver Hollow, more rooms wanted, etc.) then the price will be increase.  Beaver Hollow will have to charge a decent amount for rooms at the resort, but overall this resort will benefit the surrounding economy.